Feminist Business as a Competitive Advantage
We partnered with Lifford Cannabis Solutions to host the first Global Women’s Summit in Toronto this summer. We called the event “Crafting The Future” and it was a magical evening filled with women telling stories, sharing challenges and success and discussing the future of cannabis in Canada and across the globe.
As part of the event, we lead a High Friends panel sponsored by our good friends at Aqualitas and TerrAscend where we discussed feminist business as a competitive advantage. Our three incredible panelists; Barinder Rasode, CEO of NICHE Canada, Sabrina Ramkellawan, VP of Clinical Affairs at Terrascend and Myrna Gillis, CEO of Aqualitas discussed what its like to be a female leader in the cannabis space, what it means to be a "brand for women" and how important it is that we put our research and money where our mouths are when it comes to serving women in this space.